Disposition is a growth studio that specialises in B2B marketing and sales enablement.
B2B requires a different mindset.
See what you are not doing.
Your champion is usually already sold. Then the deal meets a CFO, a board, a website and an empty calendar, and the momentum leaks out of the deal.
Confidence is knowledge. If your champion goes to the buying committee and is hit with three or four objections, their confidence in the deal suffers.
Don’t put all that pressure on your internal champion. Set them up to succeed. “Your finance team can email me with any questions” doesn’t cut it. Take the ownership, be proactive and protect your momentum.
But what if I don’t have time?
Forwarded your deck to our CFO. No reply yet.
She’ll ask what it saves us this year. I don’t have a page for that.
Looked at your site. Still not sure what you do.
It lists a lot of features. What’s the case for us, in our numbers?
Do I have to build the business case myself?
I love the product. I don’t have three weeks to line up every approver.
Marketing stalled again while you were selling.
Nothing shipped for six weeks. Who’s actually holding this?
What a UK marketing hire costs in year one, next to the most I would charge.
£68,714
£40,906
Nothing ships for 23 weeks. With me, the first piece is live within a fortnight.
Keep the difference → Compared with the most I ever charge. That ceiling sits £500 below what one full-time employee on the National Living Wage costs a UK employer in year one, salary, NI and pension included. Most founders need less, so most keep more. Ex VAT.Sequenced to compound.
Facilitated sessions that fix "we don’t know how to describe ourselves." You leave with a messaging system you can say out loud and an identity to match.
Two half-days of your time. In use the week after.
Start with a workshop →A value tool your buyer runs, an instant personalised email, and a page built from their own numbers. Your champion walks into the room you’re not in, armed.
Live in a fortnight. Yours for good.
See it work →A site that says what you say in the room, in the order you say it. Webflow or coded, with motion that earns its place. Want to see it before you spend anything? I’ll sketch a concept free.
Concept in a week. Build in six.
Get a free concept →Senior marketing judgment, part time, from the person who also builds the thing. Strategy, direction, and a hand on the tiller while you’re out selling.
Two days a month. Rolling. Cancel any time.
Book a call →B2C. Founders who want an agency to just make noise. Low-value, high-volume sellers.
I build the value tool your prospect runs themselves, the email that lands while they’re still interested, and the page built from their own figures that they can forward without you. One loop, fully automated, from anonymous visitor to named, armed champion.
Value tool
Your lead types in their world. The tool shows them what you’re worth in it.
Response engine
A branded, personalised follow-up, sent while the tab is still open, linking to their Champion’s Pack.
Champion’s Pack
A page built from their numbers that coaches your champion to be the best internal seller they can be. It makes their life easy.
Signal watch
Who opened it, who forwarded it, who came back. Across the pack and your whole site.
It gets through.
Case 01 · XR Therapeutics · Mental healthcare · Sold to the NHS
Work by Andy Hobson with XR Therapeutics.
Around Boundless, their XR therapy tool, in the order a trust hears the case.
A service sets its caseload and therapists. Every other figure comes from an independent health-economics evaluation.
Five questions about the organisation, then the funding and procurement routes most likely to work for it.
Tracking that tells the team when a visitor is on an NHS network, so they follow up while a trust is reading.
Whatever the market is doing this year, your value is real and it was real before we met.
There are a hundred vendors in the queue, so I cut it through the noise so it reaches the desk that signs.
Brand, sales tools, web and leadership all point at the desk of the person who signs, wherever that desk turns out to be.
At the end of it, you will be through the door, and the person who signs will have read your case.
We name the problem before anything else. Where you are invisible, where interest stalls, where the forward goes quiet.
One call. One week.Brand, tools, web and leadership are one arrangement, sequenced so each one makes the next one cheaper.
A fortnight.Then I ship it. A messaging system, a working tool, a site that argues, or the leadership to run it all.
Weeks.
Andy Hobson, Disposition.
Disposition is run by Andy Hobson. A strategist’s judgment and an operator’s hands. The same person who sets the direction writes the copy, builds the tool, and ships the site.
You are buying focus, and there is nobody to blame but me.
I use AI the way a printer uses a press: for the repeatable part, fast, so the human hours go on the argument. The follow-up is automated. The thinking is mine.
A UK studio of one for B2B startups and scale-ups that sell to committees. Brand workshops, Throughline sales tools, websites that argue your case, and fractional marketing leadership. One operator, four moves, sequenced to compound. Health-tech vendors selling into the NHS are where I learned the trade; founders selling anything that needs a second signature are who I work with.
A sales tool I build for you. Your buyer runs their own numbers, gets a personalised email in minutes, and lands on a Champion’s Pack built from their figures that they can forward to whoever signs. You see who opened it and when. It turns an anonymous visitor into a named, armed champion without anyone on your side lifting a finger.
Because the champion is not the buyer. The deal now has to travel, usually as a forwarded deck, to a finance lead or a board who were never in the room. Decks don’t survive the journey. A page built from the buyer’s own numbers does, because the person who signs is reading about themselves.
Make their life easy. Give them the one page they can send without a covering note, the number their CFO will ask for, and the answer to the question they’re dreading. The Champion’s Pack does all three, and it coaches them on what to say.
Yes, and it is the hardest version of this problem: clinical lead sold, then finance, procurement and a panel you will never meet. If a business case gets through an ICB finance lead, it gets through a CFO.
B2C. Products with no one to sell to yet. Teams who want an agency to make noise. And anyone who needs a committee of their own to approve the person who helps them get past committees.
A workshop is two half-days. Throughline needs about three hours of yours, mostly telling me how you price and who signs. A site needs you at the start and the end. The fractional CMO retainer is two days a month of mine, and as little of yours as you like.
A hire takes months to land and ramp, costs a salary before anything ships, and has to brief an agency to build anything. An agency builds but doesn’t lead. I do both, I start within a fortnight, and you can stop whenever you like. You buy the moment the forward gets a reply.
Book a call and we’ll start with your problem. Twenty minutes to find the gap and decide if there’s a fit. If there isn’t, I’ll tell you who to call instead.
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