Disposition
Most tools are built for B2C.
You’re B2B. You win one room at a time.
Let’s change that.
(01) The idea
Brand Workshops
Facilitated sessions that fix "we don't know how to describe ourselves." You leave with a usable messaging system and a visual identity to match, not a deck that rots.
Throughline
More than a calculator. A value tool your buyer runs, an instant personalised email, and a page built from their own numbers. One loop that turns an anonymous visitor into a named, qualified lead.
Web Development
Modern, animated, conversion built websites. Webflow and coded builds. Get a concept of what your site could look like without spending a penny.
Fractional CMO
Senior marketing leadership on a fractional basis. Strategy, direction and an operator who delivers. A head of marketing's judgment, part time.
(02) Throughline
We build the value tool your prospect runs themselves, the instant email that lands while they're still interested, and the personalised page built from their own figures. One loop, fully automated, from anonymous visitor to named lead.
01
A value tool that instantly shows your lead their ROI.
02
We instantly email a branded, personalised follow-up that links straight to their Champion's Pack.
03
A personalised landing page that coaches your lead into being the best internal champion they can be. It makes their life easy.
04
Track your lead's engagement, not just with the Champion's Pack but across your whole site, so you know the moment they are warm.
(03) How it works
We name the problem before anything else. Where you are invisible, where interest stalls, where momentum leaks.
Brand, tools, web and leadership are not separate buys. They are one arrangement, sequenced to compound.
Then I ship it. A messaging system, a working tool, a site that converts, or the leadership to run it all.
(04) The operator
Disposition is run by Andy Hobson. A strategist's judgment and an operator's hands. The same person who sets the direction writes the copy, builds the tool, and ships the site.
That is the whole pitch. You are not buying a sprawling agency. You are buying focus.
Andy Hobson, Disposition.
Questions
Disposition is a UK studio for B2B SMEs, working as a specialist health tech marketing agency for vendors selling into the NHS. It offers brand workshops, conversion-built websites, fractional CMO leadership, and Throughline, a tool that turns your value into a business case your buyer can act on.
Throughline builds the cashable, finance-ready business case for your product from the buyer's own numbers, then hands the internal champion a ready-to-forward pack mapped to each person who must approve. The clinical lead is usually already sold; Throughline lowers the internal lift on your champion so momentum does not fade before the deal is signed.
Because the champion then faces a mountain of internal work: building the business case, finding the finance evidence, and lining up every approver. Their enthusiasm fades under the workload before the deal closes. Throughline removes that lift by handing the champion the finished business case and a forwardable pack for each stakeholder, so the ask on them is small and the deal keeps moving. It is one stage of a longer motion — see the full guide to selling to the NHS.
Start from the buyer's own numbers and cite recognised benchmarks, then express the result as cashable pound-value in a board-ready format a Director of Finance will accept. Throughline builds this automatically and packages it so your champion can take it straight to the people who sign.
Give the champion a ready-made, forwardable business case mapped to the specific people who must approve it. Throughline maps each stakeholder to what they need to see and arms the champion with a tailored note and document for each one, so the internal sale is mostly done for them.
Yes. Disposition provides fractional CMO leadership for B2B SMEs and health-tech vendors: senior marketing direction and execution on a part-time retainer, without the cost or risk of a full-time hire. It also works as a hands-on go-to-market consultant, building the plan and the tools that carry it, not just a strategy deck.
Most growth tools are built for B2C at scale, optimising large volumes of clicks. B2B SMEs have the opposite problem: low volume, high stakes, deals won in one room with a few people. Disposition and Throughline are built for that, getting your value through to the few who sign.
Read: how a health-tech vendor builds an NHS finance-ready business case →
Notes
(05) Start
Book a call and we'll start with your problem, not a pitch. Twenty minutes to find the gap and decide if there's a fit.
Prefer to write first? Use the form, or book a 20-minute call straight into the calendar.